(Brand identity designer)

Niš, SRB → EU / US

Style 01 / 05

Your brand is the first thing people judge. Make it count.

I build complete brand identities from scratch — for cafes, restaurants, and small businesses across Europe and the US that want to look like they mean it.

Start a project → See the work

(01) — Why Kale

Branding that looks expensive doesn't have to cost a fortune.

"A good brand makes your business look like it's been around for years — even if you opened last month."

— Kale, on what brand design actually does

A top brand designer in London or New York charges €3,000–8,000+ for the same result you'll get working with me. The difference isn't the quality — it's the zip code.

I'm based in Serbia. My costs are lower. I pass that directly to you — and you get a brand that stands alongside anything made in any major city.

Cafes and food brands are my specialty — I understand the market
Every project is bespoke — nothing from a template library
You get a designer who's invested, not an agency account manager
Fast turnaround — no waiting weeks for feedback rounds
Upwork-verified with a 4.9 rating across completed projects

(02) — Services & Pricing

Simple packages. No surprises.

All prices in EUR. Custom scopes available — just reach out and we'll figure it out.

Starter

Logo Design

€350 – €500

3 initial concepts
2 rounds of revisions
All file formats (SVG, PNG, PDF)
Light and dark versions
Full copyright transfer

Popular

Brand Starter

€700 – €1,000

Everything in Logo Design
Color palette (primary + secondary)
Typography system
Brand usage guidelines (PDF)
Social media profile assets

Most complete

Recommended

Full Brand Identity

€1,500 – €2,500

Everything in Brand Starter
Brand strategy brief
Mockup presentation
Brand board + visual system
All source files (AI, PSD)
Stationery design

Complete

Brand + Collateral

€2,500 – €4,000

Everything in Full Identity
Menu design
Business cards
Social media templates (×5)
Packaging or signage concepts
Priority turnaround

Not sure which package fits? Drop me a message — I'll tell you what you actually need.

(03) — Process

Discovery call

Free 30-minute conversation. I learn about your business, your audience, and what you want your brand to feel like. No pitch, no sales pressure.

Brand brief

I translate what we discussed into a written brief — positioning, mood, direction. You approve it before any design work starts.

Concepts presented

You receive 2–3 distinct logo directions, each presented in context. Real mockups, not white-background PDFs.

Refinement

We pick the strongest direction and refine it together. Colour, weight, spacing — every detail until it's right.

Final delivery

All files, all formats, full copyright. A brand you can actually use — on print, digital, signage, anything.

A process built around clarity, not confusion.

Most clients have never worked with a brand designer before. I've built a process that makes it simple — you know exactly what's happening, what's next, and what you're getting.

From first call to final delivery, most projects take 2–4 weeks depending on the package and your feedback speed.

Book a free call →

(04) — Selected work

Brands built from scratch.

View full portfolio →

Smile Burger

Logo Design · Food

Engine Remaps Tuning

Logo Design · Automotive

Wedding Branding

Brand Identity · Wedding

Marketing Agency Logo

Logo Design · Agency

Bodega Wine Bar

Logo Design · Bar

Melo Haus

Brand Identity · Cafe

(06) — Start a project

Let's build your brand from scratch.

Tell me about your business and what you're looking for. I'll respond within 24 hours and we'll book a free 30-minute discovery call to see if we're a good fit.

Email dsgnkale@gmail.com

Based in Niš, Serbia · Working with EU & US clients

Response Within 24 hours

Availability Currently taking new projects

Your name

Email address

Business type

Budget range

Tell me about your project

I'll reply within 24 hours. No spam, no sales pitch.

✓ Message sent — I'll be in touch within 24 hours.